Google Analytics for Beginners Assessment4 문제/답

4.4 How to measure Google Ads campaigns 문제/답

Assessment 4 문제/답

 

1. Which three tags does Google Analytics require for accurate campaign tracking?

 

 Medium, Source, and Content

 Medium, Source, and Campaign

 Campaign, Content, and Term

 Source, Content, and Term

 

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

 

 utm_adgroup

 utm_source

 utm_medium

 utm_content

 

3. To quickly generate campaign tags, what tool should be used?

 

 The Measurement Protocol

 The Segment Builder

 The URL Builder

 The Goal Selector

 

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

 

 www.googlemerchandisestore.com/?utm campaign = fallsale

 www.googlemerchandisestore.com/?utm_campaign=fallsale

 www.googlemerchandisestore.com/?utm_campaign=fall_sale

 www.googlemerchandisestore.com/?utm_campaign = fall sale

 

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

 

 Making a purchase

 Signing up for a newsletter

 Completing a successful Google search

 Submitting a contact information form

 

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

 

 Goal Name

 Goal Type

 Goal Slot ID

 Goal Funnel Visualization

 

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

 

 /thankyou.html

 /thankyou.php

 /thankyou/receipt.php

 All of the above

 

8. Google Ads lets users advertise on which properties?

(select all answers that apply)

 

 Google Search

 Google Display Network

 Campaign Manager

 Google AdSense

 

9. Enabling auto-tagging does what?

 

 Adds Analytics tags to campaign URLs

 Adds Google Ads tags to campaign URLs

 Adds campaign hyperlinks to website pages

 Adds Analytics tracking code to website pages

 

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

 

 Campaigns

 Keywords

 Bid Adjustments

 Destination URLs