Advanced Google Analytics Assessment1 문제/답

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

 

 True

 False

 

2. What does Google Analytics call a URL that passes data parameters for reporting?

 

 A tag

 A hit

 A dimension

 A metric

 

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

 

 Every time a user clicks a video

 Every time a user adds an item to a shopping cart

 Every time a user performs a search on a website

 Every time a user loads a webpage

 

4. When does the Google Analytics tracking code send an event hit to Analytics?

 

 Every time a user performs an action with pageview tracking

 Every time a user makes a reservation on a booking site

 Every time a user adds an event to their calendar

 Every time a user performs an action with event tracking

 

5. What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

 

 A browser cookie

 Artificial intelligence

 A randomly-assigned unique identifier

 A sequential unique identifier

 

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

 

 Analytics will inform the user that they need to set a new Analytics cookie

 Analytics will not be able to associate user behavior data with past data collected by the tracking code

 Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

 Analytics will automatically recognize returning users

 

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

 

 True

 False

 

8. A session in Google Analytics times out after how many minutes by default?

 

 5

 15

 30

 60

 

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

 

 Data Import

 Browser cookies

 The Networking protocol

 The Measurement Protocol

 

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

 

 1

 2

 3

 4

 

11. Which are Goal types in Google Analytics?

(select all answers that apply)

 

 Destination

 Shopping Cart

 Pages/Screens per session

 Duration

 

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

 

 True

 False

 

13. Which of these scopes could be used for dimensions and metrics?

 

 Event-level, session-level, or transaction-level scope

 Location-level, duration-level, or user-level scope

 Hit-level, session-level, or user-level scope

 Event-level, duration-level, or transaction-level scope

 

14. When defining a measurement plan, what is the order of steps?

 

 Business objectives > KPIs > key actions

 KPIs > key actions > business objectives

 Key actions > KPIs > business objectives

 Business objectives > key actions > KPIs

 

15. What are macro-conversions in a measurement plan?

 

 The metric data used to measure business success

 The main website actions users take that accomplish stated business goals

 The secondary website actions users take that lead to main actions

 A list of keyboard shortcuts for measurement tasks in Google Analytics