Advanced Google Analytics Assessment3 문제/답

1. Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

 

 Users 25 to 34 years of age who have their browser set to Spanish

 Users who viewed a webpage, then watched a video

 Users who engaged in social media or email campaigns

 Users who have children under the age of 18

 

2. Custom segments may be created using which criteria?

(select all answers that apply)

 

 Dimensions

 Metrics

 Session dates

 Sequences of user actions

 

3. How many segments may be applied at once?

 

 1

 2

 3

 4

 

4. Because segments are applied before sampling, segmented data will not be sampled.

 

 True

 False

 

5. What report shows data segmented by channel?

 

 Segmentation

 Source/Medium

 Channels

 Attribution

 

6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

 

 Paid Search

 Organic Search

 Direct

 Display

 

7. What report analyzes which webpages get the most traffic and highest engagement?

 

 Active Users report

 Engagement report

 All Pages report

 Frequency and Recency report

8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

 

 First marketing activity

 Last marketing activity

 Single assisted conversion

 All assisted conversions

 

9. Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

 

 Website referrals

 Paid and organic search

 Custom campaigns

 Television channels

 

10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

 

 Primary conversion

 Assisted conversion

 Second-to-last-click attribution

 Last-click attribution

 

11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

 

 User Explorer report

 Active Users report

 Users Flow report

 Behavior Overview report

 

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

 

 Behavior Overview report

 Active Users report

 Users Flow report

 Cohort Analysis report

 

13. Custom Reports have which capabilities?

(select all answers that apply)

 

 Use multiple dimensions together in the same report

 Create a report with Custom Metrics

 Use a Custom Dimension as a primary dimension

 Create a report with data-driven attribution

 

14. What type of Custom Report shows a static, sortable table with rows of data?

 

 Explorer

 Flat Table

 Map Overlay

 Pivot Table

 

15. Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

 

 A filter that filters out all data

 Not sharing the Custom report with users in the same view

 Dimensions and metrics of different scopes

 Too many dimensions applied to the Custom report