Advanced Google Analytics Assessment4 문제/답

1. What is “remarketing” in Google Analytics?

 

 When users visit a website for the first time and complete a conversion

 When users are shown targeted ads to bring them back to a website and encourage a conversion

 When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

 When a user buys an available product from a competitor

 

2. To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

 

 Advertising Reporting Features

 Demographics and Interests

 Google Ads or Display & Video 360 account linking

 Custom Dimension

 

3. Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

 

 Users who visited a specific page on a website

 Users who played a video on a website

 Users who speak a particular language

 Users who searched for a product on Google Search

 

4. Remarketing can show relevant ads on which Google properties?

(select all that apply)

 

 Google Display Network

 Google Sites

 Mobile apps

 Google Search

 

5. What is the maximum duration a user can be included in a remarketing audience?

 

 120 days

 180 days

 365 days

 540 days

 

6. What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

 

 Pre-defined Segment

 Custom Segment

 User email address

 Users who have never visited your website

 

7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

 

 100

 1000

 2000

 5000

 

8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

 

 Users who posted a favorable product review

 Users who viewed a website search result page

 Users who viewed product detail pages

 Users who abandoned their shopping carts

 

9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

 

 The Google Search Center

 The Google Analytics Center

 The Google Merchant Center

 The Google Help Center

 

10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

 

 Custom Segment

 Custom Metric

 Custom Dimension

 Custom Report