[Salesforce] 처음으로 취득해야 할 Marketing Cloud 자격증은?

Which Marketing Cloud Certification Should I Pass First?

There are four Marketing Cloud certifications for Salesforce marketing professionals to pass, each tailored to specialists with different role responsibilities and years of experience.

 

Salesforce 마케팅 전문가가 통과 할 수있는 네 가지 Marketing Cloud 인증이 있으며, 각 인증은 서로 다른 역할 책임과 다년간의 경험을 가진 전문가에게 맞춰져 있습니다.

 

Which Marketing Cloud certification should you take first? Looking at the Marketing Cloud certification pathway, it may seem obvious, but don’t take it at face value!

 

먼저 어떤 Marketing Cloud 인증을 받아야합니까? Marketing Cloud 인증 경로를 살펴보면 당연해 보이지만 액면 그대로 받아들이지 마십시오!

 

What do the Marketing Cloud specialists think? Even with the recent change to the prerequisites (explained shortly), is the Marketing Cloud Administrator really the best starting point on the certification pathway? 

 

Marketing Cloud 전문가는 어떻게 생각합니까? 최근에 전제 조건이 변경 되었음에도 불구하고 (짧게 설명 됨) Marketing Cloud 관리자가 실제로 인증 경로에서 가장 좋은 출발점입니까?

Marketing Cloud Certifications – Background

The start of November marks the Marketing Cloud Administrator certification’s anniversary. When announced, many jumped at the chance to add it to their credentials list. As a certification targeting professionals with 3-6 months experience, it joined the Marketing Cloud Email Specialist exam (which has been around for a number of years) in the ‘entry-level’ section of the certification pathway.

 

11 월 초는 Marketing Cloud 관리자 인증의 기념일입니다. 발표되었을 때 많은 사람들이 자격 증명 목록에 추가 할 기회에 뛰어 들었습니다. 3 ~ 6 개월 경력의 전문가를 대상으로하는 인증으로서 인증 경로의 '진입 수준'섹션에서 Marketing Cloud Email Specialist 시험 (수년 동안 진행됨)에 참여했습니다.

 

Recent news announced a change in the pre-requisites for the Marketing Cloud Consultant certification (one of the two more ‘advanced’ credentials). Previously, a specialist had to have passed the Marketing Cloud Email Specialist certification first before considering the Consultant. Now, the Marketing Cloud Administrator has become the pre-requisite; anyone who is not a certified administrator cannot become a certified consultant.

 

최근 뉴스에서 Marketing Cloud Consultant 인증에 대한 사전 요구 사항이 변경되었음을 발표했습니다 (두 개의 추가 '고급'자격 증명 중 하나). 이전에는 전문가가 컨설턴트를 고려하기 전에 먼저 Marketing Cloud 이메일 전문가 인증을 통과해야했습니다. 이제 Marketing Cloud 관리자가 전제 조건이되었습니다. 인증 된 관리자가 아닌 사람은 인증 된 컨설턴트가 될 수 없습니다.

 

“I want to start by saying how great it is to see the number of Marketing Cloud certifications increasing. For many years, the only certifications available for us SFMC specialists were Marketing Cloud Email Specialist and Marketing Cloud Consultant. The challenge was that there is a big leap between using one Studio and advancing on to advise others on how to implement the full platform.”

– Kerry Townsend

Marketing Cloud Administrator vs. Marketing Cloud Email Specialist

Marketing Cloud AdministratorMarketing Cloud Email Specialist

Studying with breadth, mastering all foundational knowledge of Marketing Cloud’s ‘studios’ and account administration.	Studying in-depth, focused on one ‘studio’ (Email Studio).
3-6 months experience (recommended by Salesforce)	6-12 months experience (recommended by Salesforce)
Is a prerequisite for the Marketing Cloud Consultant certification.	Is not a prerequisite for any certification.

Why You Should Become a Marketing Cloud Email Specialist First

Kerry recommends that the Email Specialist is the best starting point, providing a solid foundation. By focusing on the capability of only one Marketing Cloud Studio, the exam content is manageable for someone new to the platform.

 

Kerry는 이메일 전문가가 탄탄한 토대를 제공하는 최상의 출발점이라고 권장합니다. 하나의 Marketing Cloud Studio의 기능에만 집중함으로써 플랫폼을 처음 접하는 사람이 시험 콘텐츠를 관리 할 수 ​​있습니다.

 

She friendly challenged the certification pathway infographic, saying that the Marketing Cloud Admin positioned as the starting point may not be the best order in reality.

 

그녀는 친근하게 인증 경로 인포 그래픽에 도전하여 시작점으로 배치 된 Marketing Cloud 관리자가 실제로는 최선의 순서가 아닐 수 있다고 말했습니다.

1. Companies start with email automation

Email marketing is at the core of every marketing automation platform and is the functionality universally used by organisations. When an organisation becomes a Marketing Cloud customer, it’s safe to assume they will use Email Studio! Shortly after, or after some time, they will then move into other channels.

 

이메일 마케팅은 모든 마케팅 자동화 플랫폼의 핵심이며 조직에서 보편적으로 사용하는 기능입니다. 조직이 Marketing Cloud 고객이되면 Email Studio를 사용할 것이라고 가정해도 안전합니다! 잠시 후 또는 얼마 후에 다른 채널로 이동합니다.

2. Relevant to most marketing roles

The Email Specialist will be relevant for non-technical marketers too, that is, those marketing roles that centre upon building and executing campaigns without being knowledgeable about the details of the integration, security, and data compliance, and how it’s set up and should be monitored in the system.

 

이메일 전문가는 비기술적 마케팅 담당자, 즉 통합, 보안 및 데이터 규정 준수에 대한 세부 정보와 설정 방법 및 설정 방법에 대한 지식없이 캠페인을 구축하고 실행하는 데 중점을 두는 마케팅 역할과도 관련이 있습니다. 시스템에서 모니터링됩니다.

 

“For people who work in marketing automation, it is just about learning the flow and specifics of the platform. For Admin knowledge from other platforms is less transferable and may hinder when it comes to making assumptions.”

Likewise, the principles of email marketing are transferable from most marketing automation platforms to the next. This means that most marketers will have a much lower learning curve in order to grasp Email Studio.

 

마찬가지로 이메일 마케팅의 원칙은 대부분의 마케팅 자동화 플랫폼에서 다음 플랫폼으로 이전 할 수 있습니다. 즉, 대부분의 마케터는 Email Studio를 이해하기 위해 훨씬 낮은 학습 곡선을 갖게됩니다.

 

“People who are not email professionals, still are far more familiar to have sent a mass email for a family event, fundraising activity or local sports club so it is in their frame of reference. This is more familiar when SMS, Facebook Advertising or using an sFTP site.”

3. Marketing Cloud Admin requires broader experience

Her reasoning lies in the breadth of Marketing Cloud Administrator content, most likely requiring more studying than some may expect: “it depends on which studios you use. If you use them all it is easier to get the breadth of experience. If you only use one, you are going to need to do more book learning.”

 

그녀의 추론은 Marketing Cloud 관리자 콘텐츠의 폭이 넓기 때문에 예상보다 더 많은 연구가 필요할 가능성이 높습니다.“사용하는 스튜디오에 따라 다릅니다. 그것들을 모두 사용하면 경험의 폭을 얻는 것이 더 쉽습니다. 하나만 사용한다면 더 많은 책을 배워야 할 것입니다.”

4. More learning materials

She also pointed out that having been around for a number of years, there are plenty more learning resources available to use in your study, including a Preparation Trailmix that pulls together a mixture of resources.

 

그녀는 또한 수년 동안 사용되어 왔기 때문에 혼합 된 리소스를 모으는 Preparation Trailmix를 포함하여 연구에 사용할 수있는 학습 리소스가 훨씬 더 많다고 지적했습니다.

Reasons to Take the Marketing Cloud Administrator Exam

So, why should you consider the Marketing Cloud Administrator exam? There is value in this certification, no doubt about that, and so we don’t want this post to be misinterpreted!

 

그렇다면 왜 Marketing Cloud 관리자 시험을 고려해야합니까? 이 인증에는 의심의 여지없이 가치가 있으므로이 게시물이 잘못 해석되는 것을 원하지 않습니다.

 

 

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Which Marketing Cloud Certification Should I Pass First? | Salesforce Ben